CEO’s Communication Styles and their Effect on Organizational Performance

Outlet Title


Document Type


Publication Date



Several studies have highlighted the importance of leadership communication in establishing stakeholder alignment, implementing strategy, and achieving superior organizational performance. In this way, this study investigates the impact of CEO’s communication styles on organizational performance using text-mining approach on CEOs tweets from social media. This study aims to examine the relationship between CEO communication styles and organizational performance. The contribution of our study is three-folded: 1) From a methodological standpoint, we present a model to establish a relationship between CEO communication styles on social media and firm performance. Additionally, we apply text mining to identify communication styles of CEOs. 2) From a performance management, we evaluate organizational performance in three types: Operational, Financial, and Reputational. 3) From a management practice and policy perspective, our study results will help organizations evaluate the CEO candidates from a communication style standpoint.