Privacy Measurement for Social Network Actor Model

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International Conference on Social Computing

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Privacy measurement is critical to evaluate privacy risks for business, public policy and legislation. However, there is a lack of effective and practical way to quantify, measure, and evaluate privacy. In this paper, we propose three privacy indexes for privacy measurement (ranking) for social network actor model, i.e., weighted privacy index (w-PIDX), maximum privacy index (m-PIDX), and composite privacy index (c-PIDX). We also introduce a novel virtual attribute for social network actor model to describe the combined attributes' behavior. We further evaluate and demonstrate the effectiveness of these PIDXes for various user groups in different testing scenarios. Our tests and analysis show that composite privacy index, c-PIDX, is the best to measure privacy for social network actor model. A practical approach to evaluate w-PIDX, m-PIDX, and c-PIDX is also presented in the paper.