Date of Award

Spring 5-1-2006

Document Type


Degree Name

Master of Science in Information Systems (MSIS)

First Advisor

Tom Farrell

Second Advisor

Wayne Pauli

Third Advisor

Darin Namken


The transcription industry is rapidly changing from traditional "cassette tapes" to digital recordings. This paper describes how we've automated a transcription business (Q­Set, Inc.) to increase productivity and create a competitive advantage by becoming the leader in the digital transcription market space. This is a change in the transcription market space as it changes from a physical cassette tape recording delivered physically (such as Fed-Ex or UPS) to recordings transformed to digital format and delivered over the Internet. The industry now has the capabilities with the use of information technology and e­commerce to record the interview digitally, send the digital file electronically to the transcription company. Then the typist plays the digital recording through special software on the computer that controls the speed, stopping, backspacing, etc. Uust like a traditional cassette dictation machine) as necessary for typing it into a word processor. After the transcript is typed and edited, it is delivered back to the customer/client electronically via the Internet either by e-mail or a secure web site. This paper will research what the marketing research industry is currently doing to make this transition. How many companies are actually making the investment to do this? How are typists responding to this new type of dictation? Is it easier for them? This paper also documents if the marketing research industry still use focus groups as a means to obtain qualitative information from the public, and do they still require transcription work. This paper documents the process of how transcription company Q-Set, Inc. has approached this opportunity and ultimately how they have positioned Q-Set to have a competitive advantage over other transcription companies through the use of information technology.