Date of Award

Fall 8-1-2005

Document Type


Degree Name

Master of Science in Information Systems (MSIS)

First Advisor

Rick Christoph

Second Advisor

Stephen Krebsbach


Measuring the value (or effectiveness) of Information Systems (IS) is difficult at best. The objective of this case study is to research measures used to gauge exactly that, the value of IS investment. Many IS researchers including DeLone & McLean (DeL 92, DeL 03), Davis (Dav 89), Mathieson (Mat 01), and Goodhue (Goo 95) view measuring user perceptions via survey as one piece in the puzzle of determining what effect Information Systems are having on individual work performance, which gets closer to the value. So, this case study examines perceptions of users of Information Systems (also called enterprise applications) at Daktronics, Inc. To measure user perceptions, empirical data was gathered by surveying users (employees) at Daktronics, Inc. To determine what measures and questions to include in a survey, the context of what recent goals, or themes, for IS was reviewed. Recent Daktronics Information Systems initiatives (as seen in Appendix C) have been aligned with such business initiatives as regionalization (the move of more sales staff into regional offices and continued expansion of service staff in regional offices). A survey of users was done to gather the empirical data on user perceptions in three of the six categories from DeLone and McLean's IS Success model. The three categories are (1) quality of the system, (2) quality of the information, and (3) impact on the individual. In addition, demographic data was collected in order to see if differences could be measured in the above categories within the following demographic areas: (1) physical access to corporate resources, (2) longevity with the company, (3) level of management and (4) user involvement in an IS project. The results from this case led to recommendations for Daktronics IS leaders on the use of the DeLone and Mclean IS Success model and selection of appropriate measures and demographics.