Date of Award
Master of Science in Information Systems (MSIS)
More and more organizations are evaluating the best route to mobilize their workers, whether field service personnel, sales representatives or on the move executives.
Amway is the largest multi-level marketing (MLM) organization in the world. In Amway, one is recruited as an "independent" distributor of Amway products by buying a couple of hundred dollars' worth of the products from the one who recruits you, known as your "up line." Every distributor in turn tries to recruit more distributors. Income is generated by sales of products by the distributor plus "bonuses" from sales of his or her recruits and their recruit-descendents.
It goes like this:
If I buy $200 of stuff from Amway this month, I'll get a 3% bonus check (3% of $200 = $6). If I share the opportunity with nine others, and we each buy $200 of stuff from Amway this month, they each were responsible for $200 and will get $6, but I'm responsible for $2000, moving me to the 12% level. I get $240. However, I'm responsible for paying the bonuses of the people right below me - $54 - so I keep $186. I make more because I did more, I found nine people who wanted to buy at a discount and get a bonus for doing it. After I reach the 25% bonus level there are other bonuses that kick in, but they're all based on the volume of product flow, not on signing people up or having lots of people
It may not be possible for a distributor (part-time) to remember all the details of the product which he sells. So, mobile enables him to do so by having a catalogue with the product details, distributor information, personalized sales information and distributor application.
The project entitled Mobile Workforce-Amway is an application to assist mobile phone users who are the distributors of Amway organization to access the information regarding the details of Amway products, update the information about his or her personal sales. A distributor can access all the details of the product and make sales accordingly. At the single touch of a button the user is provided with an array of information.
Mittapally, Suman Kumar, "Mobile Workforce -- Amway" (2009). Masters Theses & Doctoral Dissertations. 422.