A Systematic Review of Web Usage Mining Techniques and Future Research Options

Outlet Title

MWAIS 2020 Proceedings

Authors

Brent Van Aartsen, Dakota State University
Omar F. El-Gayar, Dakota State UniversityFollow
Cherie Noteboom, Dakota State UniversityFollow

Document Type

Conference Proceeding

Publication Date

2020

Abstract

Through this systematic review, we review the research of web usage mining (WUM) techniques from 2014 - 2019 in order to understand the current state of WUM research and answer our research questions; (RQ1) what data sources are used in web usage mining, (RQ2) what data analysis methods are used to extract the knowledge, (RQ3) what are the applications of Web usage mining, and (RQ4) what future research can be done in the web usage mining area? Using a PRISMA approach to narrow the initial 778 search results, we completed a full analysis of 74 unique articles from four prominent IS databases. The article analysis showed WUM research is on the decline and revealed Personalization and Recommender Systems are the two most heavily researched WUM applications.

Recommended Citation

Aartsen, Brent Van; El-Gayar, Omar; and Noteboom, Cherie, "A Systematic Review of Web Usage Mining Techniques and Future Research Options" (2020). MWAIS 2020 Proceedings. 25. https://aisel.aisnet.org/mwais2020/25