Document Type

Conference Proceeding

Publication Date

10-2009

Abstract

The transition from analog to digital television provides myriad benefits including better consumer television viewing experiences, increased broadcast spectrum availability for governmental purposes, and a substantial market opportunity associated with the sales of related equipment and services. As a result, four global digital standards have emerged – with the transition well under way in Europe, the United States and many countries in Asia. However, Latin American countries are at various stages of the adoption process, ranging from initial stages of evaluation to implementation. This research provides a theoretical overview of networking effects, as related to the efforts expended by the organizations representing each digital standard in Latin America. An overview of the adoption decisions of various standards within Latin countries is then presented. Specific focus is provided on the unique case of Argentina, which chose a digital standard in 1998 but rescinded the decision and adopted a different standard in 2009. Comparative time series analysis is then used to depict the networking effects of the different standards, providing insight to academia, practitioners, and regulating officials regarding diffusion within Latin America.

Comments

Tech Coffey, D. (2009, October). Examining Networking Effects and Digital Television Adoption in Latin America: A Focus on Argentina. Proceedings Of The Sixteenth Annual South Dakota International Business Conference October 1-4, 2009, Rapid City, SD.

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