Date of Award

2022

Document Type

Honors

Degree Name

General Beadle Honors Program

Abstract

The rising popularity of IoT (internet of things) devices in the home have helped the IoT industry succeed but IoT’s target demographic have not been defined. An IoT device is anything that can connect to the internet while also sharing data without human intervention. Normal household appliances do not fall into the category of an IoT device by default, they need to have internet connection to be an IoT device. In the home, this includes things such as smart fridges or even computer-interfaced clothes washers. These IoT Devices can be all over the home and can even include cameras, speakers, oven appliances, toilets, and more. The terms IoT devices and smart devices will be used interchangeably. The best way to accurately test for who the average consumer in IoT devices is to gather IoT user feedback. Although not every consumer is looking for the same thing from an IoT device, most consumers do not fully understand what an IoT device does for them. The survey includes people across all education levels and income levels and all of the respondents were from the United States. The ages ranged from 18 years old to 65 years old. With a focus on those within the age range of 25-45 as this was the most popular age range within the study. To that end this study seeks to understand who the average consumer of smart devices and what they think about smart devices by surveying people in the U.S. aged 18-65 and analyzing the response data to measure what smart devices they own, what ages they are, and what their household income is.

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