Date of Award
2024
Document Type
Honors
Degree Name
General Beadle Honors Program
Department
Computer Science
First Advisor
Austin O’Brien
Abstract
AI-generated political ads have entered the public sphere, but what responses do these ads get from American voters? If voters respond positively to the ads, those could be a viable path political campaigns can venture down. To determine voter responses, a survey will be delivered to a representative sample of the American voting population across age groups, gender, and political leaning, among other areas. Research showed that voters responded negatively to advertisements containing AI-generated imagery overall and were able to identify AI-generated images. They felt more negatively about advertisements when they believed the advertisements contained AI-generated imagery before their suspicions were confirmed. After learning the advertisements contained AI-generated imagery, most respondents reported feeling more negative toward the advertisements in general. Further research is needed to show more detail about the differences in why respondents felt positive or negative towards an advertisement and whether that also affects other variables.
Recommended Citation
Schofield, Grace, "Analyzing American Voters’ Positive and Negative Responses to AI-Generated Political Advertisements" (2024). Honors. 8.
https://scholar.dsu.edu/honors/8