Do AI-Generated Political Advertisements Create Positive or Negative Responses from Voters?

Authors

Grace Schofield, Dakota State University

Files

Description

Artificial intelligence (AI) is advancing at breakneck speeds, and it’s more important than ever that voters understand AI’s implications on the United States’ political landscape. Political campaigns can synthesize political advertisements using genera-tive AI, fabricating images and videos alike. The public often has difficulty distinguishing these advertisements from their genuine, non-AI counterparts—and deepfake technology improves exponentially, causing the public to struggle even more in identifying AI-generated advertisements.

Publication Date

10-20-2023

Recommended Citation

Schofield, Grace, "Do AI-Generated Political Advertisements Create Positive or Negative Responses from Voters?" (2023). Annual Research Symposium. 35.
https://scholar.dsu.edu/research-symposium/35