Date of Award

Spring 4-1-2010

Document Type

Thesis

Degree Name

Master of Science in Information Systems (MSIS)

First Advisor

Wayne Pauli

Second Advisor

Richard Christoph

Third Advisor

Nick Prostrollo

Abstract

This project is based on research done on the effectiveness of. Prostrollo Motor Co. website where I am currently employed. The focus of this project is to collect and evaluate the effectiveness of the company website. The data will also be compared and contrasted with national and corporate standards in the automotive industry. Data assimilated from the results of this research could affect where the advertising dollars are dispersed, along with the amount of money used for each medium. The proper use of the company website could save money on advertising or it may need to be allocated in a more productive manner. Creating websites that enhances the brick and mortar business will attract shoppers to the company site. A positive experience and easy access to the dealership website will increase sales opportunities. The ultimate goal of a dealership website is to tum the internet browser into a shopper and ultimately a purchasing customer.

Comments

dsu-th-203

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