Date of Award
Fall 12-1-2002
Document Type
Thesis
Degree Name
Master of Science in Information Systems (MSIS)
First Advisor
Terry Dennis
Second Advisor
William Figg
Third Advisor
Stephen Krebsbach
Abstract
This project illustrates the processes involved in creating a website marketing plan, developing a small-scale website that can be easily maintained by a user with little training in technology. The focus of this project is to create a solid web presence on a very limited budget. The first stages of the project involve research of the company and competitors. Next the move to design of the website and database system. During the entire process the marketing plan is being developed. The result of this project is http://www.lonetreecreek.com and a viable marketing plan to enable Lone Tree Creek to expand the visualization of their website, thus increasing market awareness.
Recommended Citation
Friesen, Lee, "Web Presence, Website Marketing Plan and Technology Integration A project for Lone Tree Creek" (2002). Masters Theses & Doctoral Dissertations. 266.
https://scholar.dsu.edu/theses/266
Comments
dsu-th-265