Date of Award

2021

Document Type

Honors

Degree Name

General Beadle Honors Program

Abstract

Throughout human history, transportation has had a significant connection to the technology of that age. The evolution of modern transportation from horse drawn buggies to the current automobile can be attributed to a massive advancement in technology. As technology is increasingly evolving, so are the transportation systems. The next step for current transportation systems is the inclusion of autonomous driving, or self-driving automobiles. Researchers like Charlie Hewitt suggest that poor public perception of self-driving vehicles influences consumers to prefer traditional driven automobiles over their autonomous counterparts.1 As the automotive industry keeps moving forward with autonomous technology, they have progressed past the potential consumer market by adventuring outside the comfort zones of the consumers. The purpose of this thesis is to analyze the current world of autonomous automobiles and discuss some of the possible reasons for the lack of growth in potential consumer demand.

Download

Share

COinS