Date of Award

Fall 12-1-2005

Document Type

Thesis

Degree Name

Master of Science in Information Systems (MSIS)

First Advisor

Omar El-Gayar

Second Advisor

Mark Moran

Third Advisor

Daryl Thuringer

Abstract

The Avera corporate marketing department tracks the marketing campaigns of the corporate office, four regional Avera hospitals, as well as the small hospitals and clinics in the health system. Currently, the process is very manual with data gathered primarily from the marketing directors and then recorded in several formats including an Excel spreadsheet and on paper. The underlying research question is if proper project management and good portal design can lead to an easy-to-use marketing campaign tracking tool that will be implemented and used successfully by the Avera corporate marketing deprutment and eventually the entire Public Relations & Marketing Committee. At the request of the corporate marketing department, a web portal was developed in FrontPage 2002 with an Access 2000 SR-1 Professional database. The goal of the portal, first and foremost, was ease of use. User input was critical to the development of the portal and will determine if the project is a success. Modularity was used in the design of the interface with consistent design elements including fonts, graphics, menus and layouts. Different elements on each page were kept to a minimum thereby ensuring integrity. Consistency was strongly enforced to make the portal easier to use. The end result of the project is a simple online marketing campaign portal incorporated with an Access database. The portal has been well received by the corporate marketing department due in part to their valuable input in the design process. The first version of the portal is adequate at this time with future enhancements planned including graphical reports, a calendar and timeline.

Comments

dsu-th-188

Download

Share

COinS